Online Marketing Executive - 3 years FTC

This role is working from home, with travel to meetings to our Bad Vilbel office (currently max. 1-2 times a week) 

This is a great opportunity for an experienced Online Marketing Executive to join our marketing team in Bad Vilbel to manage all aspects of the Le Boat Website, including testing, content management & images.

Travelopia is the world's largest collection of experiential travel brands. Private equity owned, we are head quartered in the UK with specialist brands that operate across every corner of the globe. THL Marine, the marine branch of our business, manages the worlds' leading sailing yacht, power yacht and canal boat charter business with over 2,500 yachts operating in 50 destinations in the Caribbean, Mediterranean, Europe, Asia and the South Pacific. THL Marine operates the leading charter brands; The Moorings (www.moorings.com), Sunsail (www.sunsail.com), Footloose and LeBoat (www.leboat.com).

Le Boat owns and operates the largest and most stylish fleet of self-drive cruisers on Europe and Canada's waterways. Currently operating in 9 countries, with a fleet of 900 charter boats, we attract customers from all over the world. We are passionate about providing outstanding quality and service.

What you will be doing:

  • Customer Acquisition through all online routes to market such as Advertising, Sales Promotions, Partnerships, Social Media and Affiliations
  • Assist with managing sponsored links expenditure together with the global team to deliver maximum hits at the minimum cost
  • Assist with ensuring that search engine optimization, SEO, is achieved through management of keywords and link building together with the global team
  • Lead the development and execution of regional CRM plans, working closely with the CRM team and the Regional Manager
  • Content ownership of the German speaking websites. Deliver country specific input to web development.
  • Assist with copywriting for online articles, social networks and amendments through the web CMS system

What we are looking for:

  • Work experience in e-commerce or similar « web » environment
  • Good ability in use of Microsoft Office and experience with CMS Systems
  • Good understanding of the Internet and the web development process
  • To be able to demonstrate knowledge of how to drive traffic to a website
  • Native German speaker and fluent in English

To apply for this opportunity, please submit your CV in English

Information

  • Reference:
    SR233067BadOMEYF
  • Location:
    Bad Vilbel
  • Postcode:
    Bad Vilbel
  • Employment:
    Contract
  • Salary:
    Competitive
  • Posted:
    Wed, 30 Sep 2020
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