This is an exciting and pivotal role with the goal of moving our customer marketing from manual campaign-based activity to automated and triggered 121 activity.
Operating across the globe including Europe, Australia, North America and Canada, we’re passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers. Our combined businesses are the world’s largest provider of specialist and experiential travel with a range of unique experiences, including private jets, polar expeditions, sailing, ski holidays and more.
The Travelopia UK Adventure division constitutes the Exodus Travels, Trek America, Grand American Adventures, Headwater, International Expeditions and Zegrahm Expeditions brands, and offers diverse experiences to a wide range of discerning customers in multiple markets including North America and Australasia.
The marketing department covers Ecommerce, Marketing, CRM, Creative & Analytics and is devoted to creating exceptional experiences for our customers through great content, amazing user journeys and impactful multichannel marketing activity. Customer insight and performance results drive our thinking, ensuring everything we do is engaging & effective, timely & targeted and most of all, customer led.
This role reports the Head of CRM and is responsible for our retention & loyalty strategy and activity direct to our most precious resource, our customers! Working with the head of marketing and creative to stay within our brand guidelines and tone of voice you will drive the conversation with our clients through timely comms as well as ensuring we maximise return on investment in print media/brochureware.
What you’ll be doing:
As a strong, budget conscious marketer with great interpersonal skills, you’ll sit across and be the ‘owner’ of a range of customer retention activities. Your aim will be to drive bookings from existing customers & enquirers for all adventure brands in all territories, hitting ambitious growth targets.
You will build compelling customer journeys through activating and engaging the customer base, utilising the latest data-driven and automated techniques to get the right message to the right customer at the right time, and using all customer research and insight to shape your plans.
You will also lead the promotional calendar for all brands, incorporating overall marketing campaigns, stories & promos into the customer contact strategy.
You’ll take responsibility for:
Brochure & Direct Mail Distribution
What we are looking for:
Join us and in return you'll be rewarded with:
Operating across the globe including Europe, Australia, North America and South East Asia, we’re passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers. Our combined businesses are the world’s largest provider of specialist and experiential travel with a range of unique experiences, from private jets, polar expeditions, sailing, trekking and more.